Showing posts with label Blog. Show all posts
Showing posts with label Blog. Show all posts
How To Create Customized Whatsapp Stickers in Just 5 Minutes! (Complete Guide)
What was the talk of town during Diwali? The rockstarish Whatsapp Stickers. Whatsapp Marketing will dominate in 2019 and we all know that for sure, they have slowly started innovating and allowing you to create your very own Whatsapp Stickers. While you saw a lot of Happy Diwali sticker floating, you can customize one for yourself now, WhatsApp gives the option to connect with 3rd party application and create your own customized Stickers.
How do you do that?
Please Note: You cannot do this on IoS, you need to be on Android to run this process. 

Here is a step-by-step guide for you to follow:

Step 1:

Create your stickers in PNG format and save it on your phone. If not, you can upload the pictures in your phone and crop it in the app.
Create your stickers

Step 2:

On Android, use your Play Store and download: STICKER MAKER for WhatsApp.
STICKER MAKER for WhatsApp

Step 3:

Once you log in to the app, click on ‘Create A New sticker pack’. Give your pack a name along with the name of the author.
Create A New sticker pack

Step 4:

You shall see a tray icon which will be the Thumbnail for the album. You need to add a minimum of 3 images for the app to accept and upload your album to WhatsApp.
upload your album to WhatsApp
upload your album to WhatsApp 1
You can take a selfie or a quick photo and make a sticker out of it, you just have to move your finger across the section that you would like to crop or Zoom by pinching the image for better detailing.
upload your album to WhatsApp 2

upload your album to WhatsApp 3

Step 5:

Once you’ve uploaded your desired number of pictures select ‘Publish Sticker Pack’. Double check before uploading, as the album can’t be edited or deleted from the album. Remember, you need to have minimum of 3 pictures in the album + 1 title card.
The title card cannot be used as sticker.
Publish Sticker Pack
Publish Sticker Pack 1

Step 6:

Your Stickers are now available to use on your WhatsApp. To access them, open the smiley option in the chat box, and you will find 3 options below the list of smileys: Smileys, GIFs and Stickers. Select the Sticker option and select the album to find the list of your stickers. Your title card will be visible for you to pick.
And once you pick your stickers, rock on the Whatsapp world with your stickers.

Step 7:

If you want to remove the sticker album from WhatsApp, go to the sticker drawer and click on the small + symbol in the top right corner. Select ‘My Stickers’ and delete the Album of Stickers.
It may be a long process, but once the stickers are uploaded, it works smoothly, just like the Emojis and GIFs.
Do you think this would overtake traditional sticker practices?
Your thoughts?
To be honest, I am in love with this. ðŸ™‚
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What is SEO in 2019..?
Search Engine Optimisation (SEO) in 2019 is a technical, analytical and creative process to improve the visibility of a website in search engines. The primary function of SEO is to drive more unpaid useful traffic to a site that converts into sales.
The free SEO tips you will read on this page will help you create a successful SEO friendly website yourself.

What Really Matters if you do SEO in 2019..?

In my opinion, here are the things that really matter if you do SEO in 2019, and I would wager that both white-hats and black-hats would agree on these:
  • Don’t block your site
  • Don’t confuse or annoy a website visitor
  • Don’t block Google from crawling resources on your site or rendering specific elements on your page
  • Have a responsive design that works on mobile and desktop
  • Be situated local to your target customer
  • Geotarget your site in Search Console AKA Google Webmaster Tools (unless you have a country specific domain)
  • Put your keyword phrase at least once in the Page Title Element
  • Put your keyword phrase at least once in the Main Content on the page (at least once in page copy (in Paragraph tags)
  • Avoid keyword stuffing main content
  • Optimise your meta description to have a clickable useful SERP snippet
  • Ensure the Main Content of the page is high-quality and written by a professional (MOST OF YOUR EFFORT GOES HERE – If your content is not being shared organically, you may have a content quality problem)
  • Ensure the keywords you want to rank for are present on your site. The quality of competition for these rankings will determine how much effort you need to put in
  • Use synonyms and common co-occurring words throughout your page copy
  • Add value to pages with ordered lists, images, videos and tables
  • Optimise for increased ‘user intent’ satisfaction (e.g. increased dwell times on a page or site)
  • Keep important content on the site updated a few times a year
  • Trim outdated content from your site
  • Avoid publishing and indexing content-poor pages (especially affiliate sites)
  • Aim for a good ratio of ‘useful’ user-centred text to affiliate links
  • Disclose page modification dates in a visible format
  • Do not push the main content down a page unnecessarily with ads etc
  • Link to related content on your site with useful and very relevant anchor text
  • Use a simple navigation system on your site
  • Create pages to basic meet W3C recommendations on accessible HTML (W3c) (H1, ALT text etc)
  • Create pages to meet basic usability best practices (Nielsen) – Pay attention to what ‘annoys’ website visitors
  • Create pages where the main content of the page is given priority, and remove annoying ads and pop-ups (especially on mobile)
  • Develop websites that meet Google technical recommendations on (for example) canonicalization, internationalisation and pagination best practices
  • Ensure Fast delivery of web pages on mobile and desktop
  • Provide clear disclosure of affiliate ads and non-intrusive advertising. Clear disclosure of everything, in fact, if you are focused on quality in all areas.
  • Add high-quality and relevant external links (depending if the query is informational)
  • If you can, include the Keyword phrase in a short URL
  • Use the Keyword phrase in internal anchor text pointing to this page (at least once)
  • Use Headings, Lists and HTML Tables on pages if you show data
  • Ensure on average all ‘Main Content’ blocks of all pages on the site are high-quality
  • Ensure old SEO practices are cleaned up and removed from site
  • Avoid implementing old-school SEO practices in new campaigns (Google is better at detecting sites with little value-add)
  • Consider disavowing any obvious low-quality links from previous SEO efforts
  • Provide Clear website domain ownership, copyright and contact details on the site
  • Share your content on the major social networks when it is good enough
  • Get backlinks from real websites with real domain trust and authority
  • Convert visitors (whatever that ‘conversion’ may be)
  • Monitor VERY CAREFULLY any user-generated content on your site, because it is rated as part of your own site content
  • Pay attention to site security issues (implement https, for example)
What really matters in SEO in 2019 is what you prioritise today so that in 3-6 months you can see improvements in the quality of your organic traffic. I lay this out in my comprehensive SEO audits (see an example SEO audit here).

 


Top 10 Hot Marketing Ideas for 2019
Top 10 Hot Marketing Ideas for 2019
If you’re looking for levers to grow your business, refreshing your marketing plan is a good place to start. Here are six of the hottest marketing ideas for 2018 — and how to put them into action at your business.
Double down on mobile videos (especially live streaming).
According to comScore’s 2017 U.S. Cross-Platform Future in Focus report, mobile now represents almost seven in 10 digital media minutes. For marketers, that means mobile campaigns will be vital to stay relevant in 2018.
Mobile video will be particularly important. Based on current trends, we can expect to see a decline in video consumption on laptops and computers for the first time in 2018. Video consumption on phones and tablets, on the other hand, is forecasted to grow 25 percentwith the average viewer watching 36 minutes of online video per day on a mobile device, and just about 19 percent (half as much) on a computer.
To tap into this trend, make sure all of your videos are created with the mobile-first mindset. An easy way to do this is to double down on your engagement on live-streaming platforms like Facebook. Studies find viewers watch live streams 3x longer than prerecorded video.
Shift to “purpose marketing.”
Cause marketing — that is, initiatives tied to a sense of corporate responsibility or giving back — is great. But consumers are increasingly driven to brands that go a step further, infusing purpose into their overall ethos by identifying (and then trumpeting) an aspirational mission that’s tied to day-to-day offerings and operations.
In 2018, smart marketers will place brand purpose at the cornerstone of their business and brand strategy, creating experiences, products, and campaigns that all drive back to their unifying theme.
Top 10 Hot Marketing Ideas for 2019
Foster emotional engagement.
On a similar note, brands that stand apart in the new year will do so by fostering an emotional engagement with their company rather than a transactional one with their products. This will require a shift in thinking around the customer journey. It’s not about leading with the sale, but rather the experiences or touchpoints that nurture customers along toward that point.
These could be storytelling initiatives (like videos), brand experiences (like events or workshops), purpose-driven campaigns, or anything that creates a lasting emotional connection with the brand beyond the sale. To do this well, a robust omnichannel marketing strategy will be crucial.
Integrate chatbots.
Chatbots (software programs that mimic human conversation) help customers get their questions answered quickly and drive engagement by offering suggestions. In a recent study by Oracle, 80 percent of businesses reported that they already use — or plan to use — chatbots by 2020. Chat apps have actually already surpassed the use of social media for answering customer service questions and audiences will soon expect them from most businesses.
Check out how companies like Sephora, 1-800-Flowers, and Casper Mattresses are using chatbots to drive business and brand goals.
Create content for “micro-moments.”
An astounding 96 percent of people reach for their smartphones the very instant they feel the need to inquire about something. Savvy marketers will anticipate these “micro-moments” and take advantage of them with content directly targeted at popular consumer questions within their industry.
To nail this, brands need thought leaders to produce rich, engaging, helpful, and relevant content, and SEO experts who can help ensure that content surfaces high in Google search results.
Top 10 Hot Marketing Ideas for 2019
Use artificial intelligence (AI) to create customized experiences.
AI has been a hot topic for a while. Combined with big data and machine learning, it’s expected to make a huge impact on how companies market to customers in the coming year. We’ll start to see a lot more highly customized, automated content-delivery mechanisms based on customers’ persona and lifestyle.
AI can be a big investment for companies, but it does pay off. Salesforce’s State of the Marketing Report found that high-performing marketing teams are more than two times as likely to use AI in their campaigns than underperformers. And 57 percent of marketers using AI already say it’s absolutely or very essential in helping to increase touchpoints with consumers.
If a full AI strategy is something that’s not in the cards for your business right now, stay relevant by delivering customized, personalized content as much as possible. There’s a lot you can do by simply by slicing and dicing your email lists into different target segments.
6 Awesome Ways to get LIKES on FACEBOOK!
The number of likes a Facebook page owns is the ultimate thing that impresses the authority of a Facebook page. With about 2 billion active Facebook users and 60+ million Facebook business pages, businesses are going wildly to utilize the power of Facebook for stretching out their importance. And the basic thing that lies in all such conditions that confuse every Facebook Page Owner is How to get likes on Facebook.
Facebook likes is not something that is going to happen overnight. Besides, only having a lot of likes on a Facebook page is not going to present you the rewards that your business deserves. An engaged fan base is needed to appreciate the real profits.
Here in this post, you’ll find the 10 awesome ways to increase your chances of getting more likes on Facebook.

 

1. Having the right Facebook Marketing Strategy

To get what you want out of Facebook, the first and foremost thing you need to do is to invest your energy in crafting a powerful Facebook Marketing strategy that matches your goals on the platform. Find the steps below to create an apt Facebook Marketing Strategy,
• Define your audience
• Set your goals
• Plan the content for your audience
• Create a Facebook Business Page
• Start Facebook posting (Text, Photo, Video Pinned post, Live video etc)
• Try using Facebook Groups
• Integrate Facebook ads
• Track, measure and refine the strategy.

2. Start an Alluring and Relevant Page

How does your page appear to the audience is the first thing when it comes to attracting people to your Facebook page. Here are a few points regarding how to have an amazing page with all the great posts.
• Create a Page that your audience can easily find
• Explain the’ About Section’ on your Facebook page
• Choose good profile and cover pictures that represent your brand and your brand personality.
• Consider pinning up your most popular posts.

3. Post at the Right Timing

Knowing the right timing always presents its rewards. If you want to have a good reach for your posts, you should always choose timings when people are most likely to look at them. These are more often when people have come back from workplace. Some suggest posting your content at noon time or past 7 as advisable.

4. Smart Use of Photos

As the quote says ‘A picture is of worth a thousand words’, the smart use of photos to tell the story of your brand is another important tip that helps on getting more likes on Facebook. You should choose appealing, relevant and interactive photos to grab people’s attention. Photo posts will impressively increase the number of likes and comments for you.

5. Make your Facebook page easy to find

When you want to create a facebook page for your Business, it’s always wise to go with your business name without any additional keywords. This makes your Facebook page appear more genuine and also it will make your followers easy to find you.
You can promote your Facebook page by adding your FB page address on your Business cards, brochure or banner and your audiences will find you. You can also embed your facebook posts on your website or blog to increase the reach of your Facebook page.

6. Use the Facebook Algorithm

Knowing the Facebook algorithm is always important as it helps you to implement marketing strategies that really work. It is the key to increase your organic reach which means getting your page and posts in front of more people can easily increase your FB likes. Facebook algorithm prioritizes quality content which is not overly promotional.
Another way to take advantage of the Facebook algorithm is to use the live video feature which automatically showcases in the news feed of your audiences that are live.