Top 10 Hot Marketing Ideas for 2019

Top 10 Hot Marketing Ideas for 2019

If you’re looking for levers to grow your business, refreshing your marketing plan is a good place to start. Here are six of the hottest marketing ideas for 2018 — and how to put them into action at your business.

Double down on mobile videos (especially live streaming).

According to comScore’s 2017 U.S. Cross-Platform Future in Focus report, mobile now represents almost seven in 10 digital media minutes. For marketers, that means mobile campaigns will be vital to stay relevant in 2018.

Mobile video will be particularly important. Based on current trends, we can expect to see a decline in video consumption on laptops and computers for the first time in 2018. Video consumption on phones and tablets, on the other hand, is forecasted to grow 25 percentwith the average viewer watching 36 minutes of online video per day on a mobile device, and just about 19 percent (half as much) on a computer.

To tap into this trend, make sure all of your videos are created with the mobile-first mindset. An easy way to do this is to double down on your engagement on live-streaming platforms like Facebook. Studies find viewers watch live streams 3x longer than prerecorded video.

Shift to “purpose marketing.”

Cause marketing — that is, initiatives tied to a sense of corporate responsibility or giving back — is great. But consumers are increasingly driven to brands that go a step further, infusing purpose into their overall ethos by identifying (and then trumpeting) an aspirational mission that’s tied to day-to-day offerings and operations.

In 2018, smart marketers will place brand purpose at the cornerstone of their business and brand strategy, creating experiences, products, and campaigns that all drive back to their unifying theme.

Top 10 Hot Marketing Ideas for 2019

Foster emotional engagement.

On a similar note, brands that stand apart in the new year will do so by fostering an emotional engagement with their company rather than a transactional one with their products. This will require a shift in thinking around the customer journey. It’s not about leading with the sale, but rather the experiences or touchpoints that nurture customers along toward that point.

These could be storytelling initiatives (like videos), brand experiences (like events or workshops), purpose-driven campaigns, or anything that creates a lasting emotional connection with the brand beyond the sale. To do this well, a robust omnichannel marketing strategy will be crucial.

Integrate chatbots.

Chatbots (software programs that mimic human conversation) help customers get their questions answered quickly and drive engagement by offering suggestions. In a recent study by Oracle, 80 percent of businesses reported that they already use — or plan to use — chatbots by 2020. Chat apps have actually already surpassed the use of social media for answering customer service questions and audiences will soon expect them from most businesses.

Check out how companies like Sephora, 1-800-Flowers, and Casper Mattresses are using chatbots to drive business and brand goals.

Create content for “micro-moments.”

An astounding 96 percent of people reach for their smartphones the very instant they feel the need to inquire about something. Savvy marketers will anticipate these “micro-moments” and take advantage of them with content directly targeted at popular consumer questions within their industry.

To nail this, brands need thought leaders to produce rich, engaging, helpful, and relevant content, and SEO experts who can help ensure that content surfaces high in Google search results.

Top 10 Hot Marketing Ideas for 2019

Use artificial intelligence (AI) to create customized experiences.

AI has been a hot topic for a while. Combined with big data and machine learning, it’s expected to make a huge impact on how companies market to customers in the coming year. We’ll start to see a lot more highly customized, automated content-delivery mechanisms based on customers’ persona and lifestyle.

AI can be a big investment for companies, but it does pay off. Salesforce’s State of the Marketing Report found that high-performing marketing teams are more than two times as likely to use AI in their campaigns than underperformers. And 57 percent of marketers using AI already say it’s absolutely or very essential in helping to increase touchpoints with consumers.

If a full AI strategy is something that’s not in the cards for your business right now, stay relevant by delivering customized, personalized content as much as possible. There’s a lot you can do by simply by slicing and dicing your email lists into different target segments.

Read More →

Top 5 Skills You Need to Become a Successful Content Writer

Actually, content writing is the backbone of successful Digital Marketing Campaigns. Unique content on a site will increase the traffic to that site.
Content writers are professional writers who create articles, blogs and other forms of written Web material. The content appears on websites are designed to promote specific products. This is one of the best Online Digital Marketing Jobs for creative peoples. A content writer should create
unique, relevant and attractive contents for online marketing.

1. Responsibilities of Content Writers

• A content writer should write unique content for the company’s promotion.
• He would also be responsible for planning and create content for print, reviews, products and digital media.
• Developing a good network on social media
• Taking inspiration from other’s innovative ideas
• Analyze content marketing metrics and makes appropriate changes
• Cooperate with other departments to create innovative content ideas

2 Different job profiles of writers can be

• Digital marketing content writer
• E-commerce content writer
• Creative content writer
• English content writer
• SEO content writer
• Senior content writer
• Technical content writer
• Web content writer

3 Content Writer Jobs Profiles

3.1 WEB CONTENT WRITER

A web content writer is responsible for creating unique content for websites, web properties etc. Depending on the requirements,
a content writer is expected to create new content from scratch, re-write existing content or proofread content

The responsibilities of a Web Content Writers are

• Writing high-quality unique web contents with consistency for websites, portals etc
• Monitoring each web page and ensure that each content is the best fit with the design of that page
• A content writer must understand his audience well and develop user-friendly content while using good search engine optimization (SEO) techniques
• The content should be unique and allow the visitors to get their information properly

3.2 TRANSLATORS

The content should be in multiple languages so that everyone can understand it. A Translator does the job of translating contents into different languages. The main role of a translator is to read and thoroughly understand the contents of given material and using appropriate
translation tools and proofreading finished the work

Responsibilities

• Convert text from one language to other languages
• Ensure translated content conveys the original meaning
• Prepare subtitles for videos and online presentations
• Follow up with team members and clients to ensure translation meets their needs
• Make sure that the work is free from errors and mistakes

3.3 PROOFREADER

Proofreader does a very important job in content writing. Almost all writing works are proofread before publishing. His response is that written work is thoroughly analyzed and make sure that there are no spelling, grammatical or typographical errors. Proofreaders also make sure that whether the pages are spaced correctly or not. They work with a team that includes editors, authors, typists, and other proofreaders. When they identify a change they marked it using a recognized set of symbols. They usually mark the printed proofs or this task may be done using specialized software

3.4 TECHNICAL WRITER

Technical writers have the scientific and technical knowledge and can make others understand the technical aspects. He is responsible to prepare technical reports and interact with technical persons. They translate complex data into user-friendly contents for technical journals, proposals, and websites.
They gather information through research, statistical reports and interviews with technical staff.

Read More →

9 Actionable Email Marketing Tips That Will Boost Results

Email Marketing is a way to promoting business through internet.It is done by sending emails, bulletins, and newsletters.

How to do Email Marketing

Under standing your Email Marketing goal is the first part in Email Marketing.Through the realization of your goals leads to become a
good email marketer.

Different possible Email Marketing goals can be-

For generate new signups for your brand or business
For target more attendees for an event
For generating new leads

To convert more donations for any special cause
To update existing customers about new launches

3 Different Types of Email

1. New Content Announcement Email

This type of email is desigend to promote a specific offer with a call-to-action(CTA)link.This CTA should leads the customer to your
target landing pages.CTA is used to get quick action from the customers.It is based on imperative verb or
provide consumers with strong reasons for purchasing immediately or a time constaint.

2.Newsletters

Newsletters are used as an information letter for representing a periodic production.
These Newsletters is used to get an opt-in list of subscribers that is later used in speaking with their clients.
You can also sell targeted advertisements through Newsletters and to make your Newsletter persuading enough,
you should make your newsletter content be more informative.

3.Event Invitation

Email can be a easy way for promoting an upcoming event you’re hosting.If you send the invitations to your contacts to an event
and motivate them to register, it’s very important to show the benefits of their presence in the event.
the effective way to do so is through images.

Different uses of Email Marketing

1.Reach

presently the reach of email marketing is much higher than other internet marketing techniques.This is because if you
post something on social media,there is a less chance to reach that post to our targeted customers.But in the case of email marketing
we send the emails only to potential customers.

2.Credibility

Customers always need a brand credibility. Email Marketing provides that kind of credibility by offering personalized services to customers as per their preferences and requirements.

3.Engagement

Email Marketing helps you to catch your prospects at a personal level. Your client will profit you on an individual level. You should talk to your customers,it will help you in using them to raise your brand.

4.Attract New Clients

Discovering new customers via Email Marketing is very powerfull who are of same nature and tendency that your existing customers have. Email Marketing not only draws in new clients but it is most effective in converting those prospects.

5.Create Leads

By assuring good Email Marketing techniques, you can create more leads in the most effective and convenient manner. Converting the rundown of potential customers into clients is also quite easy in Email Marketing than other online marketing techniques.

6.Produce Calls

By the use of right email to right users, you can create calls that can later be converted by nourishing those leads. Your email content should ensure leverage and profits for your prospects, and it will automate the call creation for you.

7.Enhances Communication

By being accessible on Email for your customers, you can create it less complex for your purchasers and this gets a feeling of solace for them. This is the ideal way to channelize the two-way communication, which ultimately translates into conversions. Better communication provides the input that prompts improvement for your brand.

Read More →

Best Black Friday Marketing Ideas for Marketers and Business Owners

It is that time of the year when every individual and business owner would like to compare and boast about the savings they have made through some amazing deals. Black Friday is marked as the start date of the holiday shopping season.

Most vendors try to beat the competition by offering deals well in advance and some continue even after Cyber Monday. From big players like Bluehost, A2 Hosting to the mom and pop shops everyone throws their best offer of the year.

I personally pick a lot of offers during Blackfriday and also try to create some amazing offers on the products I have for my subscribers. I am sure this is going to be immensely magical as a journey for you to pick some good deals on Blackfriday till Cyber Mondays.

Get ready for some surprises as we list out here the best offers you cannot miss out as an Internet Marketer.

Web Hosting Solutions

Hostgator –  50% Discount on Black Friday deal 2018

Hostgator offers you a variety of Hosting solutions and plans for your website. They offer Cloud Hosting, WordPress Hosting with advanced security features, VPS Hosting, and Dedicated hosting service.

 





You can visit the India website to know the exclusive offers for India. A coupon is added automatically once you enter the website.

• Actual Price: INR 199/M
• Offer Price: INR 99/M

A2 Hosting

A2 Hosting solutions offer you shared hosting, Reseller hosting, VPS Hosting and Dedicated hosting services. They offer blazing fast services and best known for their service accommodations from startups to large enterprises.

They have special optimized security settings for various Content Management Systems and this Black Friday A2 Hosting brings you up to 67% off on their plans. You can get a WordPress shared plan for as low as $1.98 while the actual pricing is around $6.99. Use code SAVEBIG to get your deal.

• Actual Price: INR 429.80/M
• Offer Price: INR 141.83/M

 

Bluehost 70% off on Black Friday 2018 (Great Deal)

Bluehost is a very popular hosting solution among WordPress users and is officially recommended by WordPress for their hosting services. They offer Web Hosting, Cloud Hosting, and VPS Hosting.

They provide 3 packages Basic, plus and Choice plus. This black Friday, Bluehost is offering to a maximum of 70% discount on their plans.

• Actual Price: The Basic plan is priced at $7.99 per month
• Offer Price: For this Black Friday they have dropped the pricing to $2.95 per month with a Free Domain. 

Cloudways 30% Off Black Friday deal 2018

Cloudways offer cloud hosting solutions backed by a dedicated 24*7 support team. If you are in PHP 5 and you are planning to migrate to a different server, you can go for Cloudways since their servers are PHP 7 ready. In addition, Cloudways is also known for their scalable performance.

Use coupon code BFCM18 to get a 30% discount off the plans.

You can also signup for a $10 credit to your account once you signup using code BO10.

The offer lasts till 29th November

GoDaddy – 77% Offer + Free Domain Name

GoDaddy is arguably a market leader in the Domain registration and Hosting Industry. Hence the expectation with the leader is also high for this Black Friday.

The service provider has offered Managed WordPress Hosting for as low as INR 99/month for one year. Use code GDD1mwp and claim your offer with FREE domain name.

SiteGround – 70% OFF

Siteground has perhaps come up with an aggressive discount ranging up to 70% over their 3 plans.

SiteGround offer web hosting, cloud hosting and exclusive hosting for WordPress and Woocommerce websites. Their plans currently start at $3.95/month while the original pricing is $11.95/month.

If you don’t have a domain registered, you can do the same via SiteGround before you make the payment.

Landing Page Tool

Leadpages – 60 Days for Just $1

If you have seen my videos on landing page then possibly you have seen what leadpages can do for you. I have been a big fan of leadpages and have recommended this tools to everyone out there on the internet. On Black Friday, they have come up with an amazing offer: You get 2 full months of marketing power from Leadpages for just $1—this saves you $157.

With the Leadpages Pro Plan, and its 150+ flexible templates, you can create as many mobile-responsive landing pages to build your list faster and make more sales.

Plus, I’ve always been impressed with the fantastic support and free training that Leadpages provides to all of their members

Get 60 days of Leadpages Pro for just $1!

(Special offer for first-time Leadpages customers)

Stock Images /Video Deals

Depositphotos

If this is the first time you are hearing about Depositphotos we will not be surprised. But with a repository of over 80 million stock photos and videos, you will be left amazed to know their Black Friday offer.

Despositphotos offer a whopping 90% discount off their actual pricing. Their actual price $500 is cut to $49. I was as excited as you are when I saw this!

The best of these stock photos is that you can use them for lifetime.

So for 49$, 100 photos is a great deal.

Grab it if you can:

Shutterstock

Shutterstock is a global leader who offers 245 million plus royalty free media files. Pictures, Videos, Music files which are royalty free.

You have four tiers of pricing with shutter stock and this Black Friday they are giving away a 40% off on their annual packages.

You can check the image accuracy for a few search terms related to your business to evaluate your stock media tools.

We personally use Shutterstock for all the clients at our digital marketing agency – echoVME

Screenflow

Screenflow is a Video editing and Screen record tool for Mac. They allow hd recording, free stock library to choose media files from, Motion Graphics, tutorials for beginners, Closed captions support and more.

They belong to the parent org Telestream who is giving away a 30% off on their pricing of the app.

• Actual Price: $129
• Discout Price: $90

Get Screenflow using the code TSBLACKFRIDAY

Black Friday Deals on SEO tools

Note: These are not great offers, but still you might want to consider registering for their trials.

KW Finder

Keyword Finder or KW finder is a keyword research tool. Keyword research can be tricky at times hence we always consider using 2 or more tools to arrive at the final set of keywords.

KW Finder helps you with Keyword research, search engine ranking for keywords, SERP analysis, Backlink analysis, and website analysis.

What more? They are offering a 30% lifetime discount this Black Friday on their core pricing. You can grab this offer from 22nd November.

SEM Rush

SEM Rush is a great tool for Digital marketing professionals with their all in one Marketing toolkit. Their tools cater to help with SEO, Paid traffic, Competitor analysis, PR, and Social media.

Trusted by some of the Global giants like eBay and Hp alongside a userbase of over 3 million, this Black Friday SEM Rush offers a $47 worth 14-day trial totally free.

Besides, their Blackfriday deal allows you to get an exclusive access to their community titled Traffic Think Tank – This will help you learn things immensely.

Grammarly

Grammarly is a great tool for bloggers and content writers. Be it your blog, social media caption, email copy to your customer, Grammarly helps you to get you to type without errors. It checks spelling, grammar, and word flow.

They have both free and premium subscription. The premium subscription allows you to check advanced corrections such as punctuations, phrases, choice of words etc.

If you want to get on to a professional writing level, Grammarly offers you a 55% discount on their premium pricing this Black Friday.

WordPress Plugins

SEOPress

Are you running your website on WordPress? It can be a blog or a website or a woo-commerce. You should definitely look into this tool, this tool is basically an alternative plugin to Yoast SEO. Yoast Pro Version is expensive, you will have to pay ton for each website year on year. At-least 100$ per site and only then you get to have modules like Local, Video, News XML etc. Here is an amazing SEOpress deal for 99$, its a lifetime deal otherwise you end up paying 39$ year on year.

Fatcat Apps

Fatcat apps are providers of WordPress plugins that are focused to boost your online sales and conversions.

Some of their Plugins are Optin Cat (to create optin forms), Pixel Cat (to manage your Facebook Ad campaigns), Easy Pricing Tables (to create simple and quick to use pricing tables), Quizz cat (create short simple quiz to go viral), Landing page cat (create and publish landing pages for your campaigns in minutes).

This Black Friday, Fatcat apps is offering 20% off all our products, and 30% off our product bundle. The sale will be on from Thursday till Tuesday. The codes are as follows.

• BLACKFRIDAY18 (for 20% off all products)
• BLACKFRIDAYBNDL18 (for 30% off the bundle)

Social Media Tool

Crowdfire

Crowdfire is a Social media management tool that comes in handy to discover latest content based on your interests and share them on your Social profiles. With more than 19 Million followers, Crowdfire allows you to schedule your posts well in advance.

Crowdfire is offering a 50% discount on their Annual plans and 25% off on their monthly plans. Here are the details

*50% Off Annual Plans*

• Plus – Instead of $119.99 will be available for $59.99
• Premium – Instead of 599.88 will be available for $299.99
• VIP – Instead of 1199.88 will be available for $599.99

*25% Off Monthly Plans*

• Plus – Instead of 9.99 will be available for $7.49
• Premium – Instead of 49.99 will be available for $37.99
• VIP – Instead of 99.99 will be available for $74.99

Social Bee

If you want to grow your social followers or build a brand for your business or yourself in Social profiles, you have to engage a lot. Social bee helps you do just that without having to invest a pile of effort and time.

With Social bee, you can curate creative posts for your Social profiles and schedule them for the respective handles. You can also send personalized mentions and messages to your audience automatically.

Actual Price: $1764/year

Discount Price: Get lifetime access for just $49

Black Friday Deals on My Digital Marketing courses

As I say, Social media is free but Social media marketing is not. But, learning Social media marketing this Holiday season comes with a discount.

I wanna join the party by adding more kush to my audience this Black Friday. You can get benefits up to 50% this season on my Digital Marketing courses.

Blogging Course in Hindi

For those who want to start their career in Digital Marketing, Blogging is the first step in their journey. Based on my experience over the past 10+ years in Digital Marketing, I have designed this Blogging course and made it available in Hindi.

This 50-day blogging course is designed with the needs of a beginner to a  pro blogger.

This Black Friday I am pricing this course at INR 999 instead of the usual INR 1999. Save 50% today using coupon code SJBF18

• Actual Price: INR 1999
• Discount Price: INR 999
• Coupon Code: SJBF18

Facebook Marketing/Advertising Master Class

Over the last 10 years, I have helped more than 75 brands to achieve their brand goals via Facebook. All those learnings have helped me curate this course on Facebook Marketing / Advertising.

You can buy once and rewatch the videos a number of times. This course is more efficient when you practice Facebook Marketing in parallel while learning.

Get this course for INR 1999 this Black Friday over the regular price INR 2999.

• Actual Price: INR 2,999
• Discount Price: INR 1,999
• Coupon Code: SJBF18

101 Content Marketing Tips on Social Media

101 Content Marketing Tips on Social Media is for all those Marketers who want to give their brand’s Social Media Journey the right dimensions. These tips are based out of my experience of handling multiple brands and attempting variety of techniques at echoVME along with my team who have dedicated their career to help brands grow on Social Media. This book includes Social Media do’s and don’ts, creative engagement ideas, contest ideas that work, strategic advices, interesting tools and some simple tips that you can immediately start practicing.

• Actual Price: INR 299
• Discount Price: INR 249

EMail Marketing Tools

ConvertKit – (30 Day Free Trial)

ConvertKit allows you to send bulk emails to your subscribers whether it is your HTML Newsletter or a one-one text email about a new offer. Their comprehensive reporting format is handy for analytics of the email marketing campaigns.

This Black Friday, ConvertKit is extending their Free trial period by 50%. Their usual 14-day trial period is extended to a 30-day trial.

Watch this space as we will keep it updated for more offers from them.

Aweber – (30 Day Free Trial)

If you are into email marketing, by now you would have heard about Aweber. The tool offers you a simple marketing automation platform to help you create drip campaigns at a much shorter duration.

Their emails are hosted in their own server and they also offer you a number of handbooks to master Email Marketing.

Aweber is offering their plans starting at $19 per month in addition to a 30 day free trial period if you are in a dilemma to choose.

Read More →